Every year, on 31 May, the World Health Organization (WHO) and global partners celebrate World No Tobacco Day (WNTD). The annual campaign is an opportunity to raise awareness on the harmful and deadly effects of tobacco use and second-hand smoke exposure, and to discourage the use of tobacco in any form. Theme for 2025 The focus of World No Tobacco Day 2025 is on "Unmasking the Appeal". There are 1.3 billion tobacco users worldwide. An estimated 37 million children aged 13-15 years worldwide use tobacco. In many countries the rate of e-cigarette use of young people exceeds that of adults. Marketing content promoting e-cigarettes, nicotine pouches and heated tobacco products has been viewed more than 3.4 billion times on social media platforms. Flavours are found in many nicotine and tobacco products. There are about 16 000 unique flavours. Flavours are often cited as the number one reason for initiation of nicotine and tobacco products use. Every four seconds, tobacco takes another life. Decades of the tobacco industry’s deception and devious tactics have hooked generations of users to nicotine and tobacco, driving this global epidemic. Tobacco and nicotine industries use insidious strategies to make their harmful products appealing, especially to young people. Manipulative product designs, attractive flavours, and glamourized marketing create a false sense of security and evoke desirability. We need to break the illusion. Nicotine and tobacco products are highly addictive and designed to sustain use, trapping users in a cycle of dependence. Additives mask the harshness of tobacco, making it easier to start and harder to quit. No more ‘candy coating’. Removing the appeal of these products through stricter regulations is essential to protecting current and future generations from harm. Don’t let the tobacco and nicotine industries trick people with their playbook. Source : WHO Tobacco cessation programme of India Ministry of Health & Family Welfare has launched a toll-free national tobacco Quitline (1800112356) and mCessation services (give a missed call from your mobile to 011 22901701 to receive text-messages towards successful quitting of tobacco). This initiative aims to support tobacco users of all categories who want to quit tobacco use towards successful quitting through constant text messaging on mobile phones. Possession of e-cigarettes and similar devices in any form, quantity or manner is in violation of the Prohibition of Electronic Cigarette Act (PECA) 2019. The Health ministry has launched an online portal to facilitate reporting of violations under PECA. This portal allows the ministry to take necessary action on violations. Anyone can report these violations at "Portal to Report Violations of Prohibition of Electronic Cigarettes Act, 2019 and Cigarettes and Other Products Act, 2003 over Online Medium". Source : National Tobacco Control Programme(NTCP)