The Ayush Mark has been conceptualised as a gold standard of quality, safety, and compliance, aligned with global regulatory benchmarks and WHO-recommended practices. The primary purpose of the Ayush Quality Mark is to establish a reliable stamp of quality and authenticity for specific categories of Ayush products and services, which meet global standards, positioning it as a trusted benchmark. This Mark will serve as a critical differentiator, building consumer confidence both domestically and internationally, and driving the entire sector towards world-class standards. Ayush Export Promotion Council (AYUSHEXCIL) is the nodal agency for issuance of this mark. Levels of Ayush Mark Ayush Standard Mark for domestic assurance Ayush Premium Mark for international markets Categories covered This mark will initially cover five key categories: Ayush Products/Botanicals/Herbals Ayush Hospitals/Clinics/Daycare centers Medical Value Travel Facilitators Ayush Therapeutic Wellness Centers Ayush Product Testing Laboratories Benefits for Manufacturers and Industries The Ayush Mark will lead to market expansion for products and services - Enhanced Brand Recognition - Distinguish world class products from competitors, building reputation and trust Standardization of price range - Enabling a premium market of verified world class quality of products and services Competitive Advantage - Serve as a seal of approval, giving certified/accredited entities an edge with an official endorsement To know more, click here. Related resources Criteria for certification of various categories